Creativity & Innovation
In this world right from the Stone Age to this modern Computer age everything have creativity and innovation in it. To put it in another way, from the Invention of Wheel to creation of I-Phone. “What If?” there is no Innovation in this world. “What if?” there is no Edison, Newton and Steve Jobs. The answers will be hard to imagine. I always use to imagine “What If?” Human Face is not the one what it is now. The places of the Nose, Mouth, Eyes and Ears what if they are re arranged. These are some terrible imagination any Human can have. But if this imagination is streamed in a right way then it will become a Creation. If those parts in face are misplaced then our face look terrible if this IDEA of misplacing parts is used by an animator or Cartoonist then there will be a new Villain in comics or movies. This is what creativity is all about seeing things differently. In this modern world people use their creativity along with technology to innovate things. In Business more than producing a product Manufacturers tries to concentrate more in taking their product to the customer in a different way. The Best creative Example of this is “Vodafone” being one of the world’s leading Network providers they entered the Indian market a few years back and efficiently manages to compete, creative thing is in their advertisement they did with the character “Zoo Zoo”. It was a great success which I use to always admire about. This is creativity. So creativity is not just Painting it is in the WAY WE SEE things. A well-known artist, Painter Wassily Kandinsky who saw one of his paintings upside down and he was amazed and thrilled to see that it conveys a different meaning from the message it conveys when it is straight. And that is when the era of Abstract painting begun. Creativity is in everything.
Innovation which is said to be the catalyst to growth. “Innovation and Competitiveness have a dynamic, natural relationship. Innovation thrives in a competitive environment and in turn, plays a key role in the achievement of such an environment. Innovation generates economic value, new jobs in the economy and cultures of Entrepreneurship.” Innovation is such an important factor that modern Firms and Corporates have a Innovation Department under their Organizational wing. Innovation can be seen in the creation of Mobile Phones, Cars etc. The way they Design them and merge them with technology is what innovation is all about. The Features they provide in their product with the innovative design will make them the leaders of the Market. Such one successful company is the Apple which is the best example for merging Innovation with Technology. They are the leaders of the Market. The Gem man Steve who is the person behind Apple’s success is one of the best innovator modern world have seen.
When Innovation and creativity comes together then it will be an evolution for sure.
Vignesh.S.K.
http://marcisegal.wordpress.com/2011/03/06/creativity-design-thinking-entrepreneurship-and- innovation- ppt-from-russia/
